
1. Who are you?
Jack Keshishyan - CEO of Platinum Motorsport
2. Can you tell us about your company and what your daily grind involves?
Our company Platinum Motorsport was established in 1999. My older brother George was just fresh out of high school and I was still in the 10th grade and working everyday after school and on the weekends. Our father has always been in the automotive industry bsiness as far as a regular mechanic servicing and repairs and ran a shop on Melrose Ave. which is now what we turned into Platinum's main location and started focusing on more of a higher end market. It has been 10 years since that now and we have since then expanded our company in many ways and made Platinum Motorsport a lifestyle neccessity and brand in the high end market.
We have two locations on Sunset Blvd. which include a state of the art collision center (Platinum Collision Center) specializing in all high end collision repair and our new rent a car facility next door (Worldwide Rent A Car) that will house the finest cars in town available for rent. My day to day grind in general is running and over seeing all of our new added divisions and making sure that the quality that people have came to find in our company over the last ten years is nothing short of that.

3. How did you come about picking up this Lamborghini?
Owning a Lamborghini has always been a dream to me since I was a kid and didn't have much money. Growing up I knew it would take a lot of undivided hard work and I was able to make this dream come true with those intentions in mind at the age of 24.
4. What is your favorite modification to your Lamborghini Murcielago?
I'd have to say my favorite modification to my Lambo has to be the Platinum Motorsport Edition Premier 4509 body kit. It completely changes the apparence and sets it out from all the other Lamborghini's because it is one of a kind, very aggressive and noticeable.

5. What is your favorite project you guys have tackled at Platinum Motorsport?
You know that's a frequently asked question and I can never have an honest answer because were constantly pushing out project after project from our celebrity and athlete clients all the wya down to our usuals; every time I have a favorite we end up topping it off with something even crazier.
Modifications List:
EXTERIOR:
-Platinum Edition Premier 4509 Body Kit (Carbon Fiber)
-Premier 4509 Exhaust Tips
-Custom Painted Body Accents and Emblems
-Brakes painted to match
SUSPENSION:
-Lamborghini Factory Coil Over suspension adjusted to lowest level (front and rear)
ENGINE:
-Platinum Motorsport Stage Two Stainless Exhaust System
-Dual Custom Air Intake System with Filter Upgrade
-Re-maped ECU
INTERIOR:
-Interior Color Conversion
-Hand Stiched Lamborghini Black leather and dark alcantara (Diamond Stiched Headliner) Lamborghini Reventon Inspired
SOUND SYSTEM:
-Kenwood Touch Screen Unit with DVD Player
-13' JL Slim Subwoofer
-McIntosh Amplifier
-Focal Interior Speakers
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